When we see the words "natural flavors" on the ingredients list of our favorite organic snack, it gives us a sense of comfort. It sounds healthy, right? Unfortunately, the reality of what "natural flavors" really means can be quite different from our natural assumptions.
What Are Natural Flavors?
The term "natural flavors" refers to substances used to enhance the flavor of food and beverages, derived from natural sources such as spices, fruits, vegetables, herbs, meats, and dairy products. However, just because they come from natural sources doesn’t mean they are simple or pure. These flavors are the result of complex processing, where the original source material undergoes various methods to extract the flavoring.
The Labeling Loophole
One of the main issues with natural flavors is the lack of transparency. Food manufacturers are not required to disclose the specific ingredients involved in these flavorings due to proprietary reasons. This means consumers are left in the dark about what they're actually consuming. For individuals with allergies or dietary restrictions, this can be a significant concern.
Natural vs. Artificial Flavors
Interestingly, there isn’t a huge difference between natural and artificial flavors in terms of their chemical structure. The main distinction lies in the source of the chemicals. Natural flavors are derived from natural sources, whereas artificial flavors are synthesized in labs. However, the end chemicals can be identical. This blurs the line between what consumers might consider "good" and "bad" chemicals in their food.
Why Avoid Natural Flavors?
Lack of Transparency: Without knowing what exactly is in these flavors, consumers can’t make fully informed choices about what they are eating.
Overconsumption: Flavors are designed to make food taste better, often leading to overeating. This can disrupt a balanced diet and lead to health issues.
Potential Health Risks: For people with sensitivities, unknown ingredients in flavor mixtures can pose health risks.
Environmental Impact: The extraction and processing of natural flavors can be resource-intensive and environmentally taxing.
Taking Action. When shopping, look for products with clear, simple ingredient lists and avoid those that list “natural flavors” as an ingredient.
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